Experts tell us that it's not what you say but how you say it. Well just where do you learn how to do that? Right here! Over the next several articles I'm going to address this vital subject. My goal with this series is to give you the necessary information to be a great communicator which is vital to achieving excellence in Network Marketing. Of course what you first say to your prospect has everything to do with whether your prospect is someone you know or someone you dont know. The next broad category to consider would be what you are getting your prospect to review your MLM business or your product? Then youd need to consider how youre going to have them look at it one-on-one, hotel meeting, video, website, conference call, etc. But Id like to focus you on something else that needs to be done prior to all those. Truth is, the very first thing you should say isnt audible. Let me explain. In that fraction of a second before you say hello to your prospect say silently (with your thoughts), Im interested in you. If you start every conversation with this thought and youre able to do the activity of being interested in your prospect throughout the entire conversation; you will never say the wrong thing. Very simply, when youre focused on the wellbeing of the prospect instead of: the money you could make if they buy or sign up if youre saying the right thing or not if you dressed correctly if your prospect can tell youre new at it if your prospect can tell if youre making little or no money if your prospect thinks youre a fake because of the car you drove to the meeting if your prospect will object when you tell them its network marketing if the prospect will object when you tell them the cost if the prospect doesnt do it, how will you make your volume requirements this month how to handle the objection or question the prospect is saying. . . .
you will never say the wrong thing. In contrast, if youre focused on any of the above you invariably will say something wrong. Forget all those things above and just pay attention to your prospect! Many times distributors have phrases like the above going through their mind prior, during, and after talking with their prospect. Very rarely will you make it through the conversation without the real you exposing itself to the prospect if youre focused on any of the above. Many people believe they can fake it until they make it. Not so. The only person youre fooling is yourself. Truth is, if youre sincerely interested in your prospect it will show in every thing you say and do. Youll never have to worry about saying the right thing. You always will. Im not giving you permission to be unprepared for a meeting KNOW WHAT YOURE TALKING ABOUT. Im also not suggesting you degrade your business or product to the prospect by telling it like it is. Do present your MLM business in the best possible light. Once you know your business and products well, forget trying to present it and help the prospect get what the benefits of the product or business are by simply finding out their interest on the subject. You do this of course by using the Qualify step of the Inviting Formula. What youve just been exposed to is taken from my newly released CD series Professional Inviter where I explain the Ten Communication Qualities. The first quality is BE INTERESTED IN THE PROSPECT. Notice I didnt say BE INTERESTING TO THE PROSPECT. Which is what most new distributors try to be to their prospect. In this CD set, I share with you live prospecting calls on which you can hear the actual words I say to start the conversation with the prospect, plus I point out the exact points in the call where you can hear that I honestly was interested in my prospect. If there were only one thing that I could teach you this would be it. With Respect & Admiration, Tim Sales |