How many people listened to your latest radio commercialwatched your TV spot or looked at your print ad? How did they react to it? You have no idea and neither does anyone else. You do that kind of advertising on a wing and a prayer and a whole bunch of stats you dont understand and your sales rep cant explain.

Stop it. Think smarter. Use an advertising medium that is trackable and you know exactly how potential customers are reacting to your information. Use email, the
cheap, personal, trackable , immediate and effective customer acquisition tool.

Its mind boggling that more businesses dont jump on the email bandwagon. It works better than any other ad form ever. EVER.

Take the money you have allocated for advertising right now, and use it to get some advice on how to build an email list, hire a company to develop the right message
and send it properly.

Heres what will happen:

60% or more of the recipients will open your email

Up to 40% of the recipients will act on your offermost within 48 hours

18% of the recipients will forward the message on to others

Its been said there is gold in an email marketing address list. Want proof? Microsoft sends 20 million emails a month and a new study says that U.S. companies are increasing their email spending while cutting back on other forms of advertising.
Do they know something you dont?

Get to work. Start building your list and get ready to harvest your gold.