Many marketing consultants and experts debate on the number of impressions in the consumer or customer's mind that it takes for your business marketing message to stick.

These consultants, marketing book authors and experts also argue often over which market methods to use and what is the best marketing method for each and every single industry, region and type of business there is. You can see why there is so much disagreement amongst them all cant you? There are so many variable to choose from.

Some marketing experts believe that your future customers or clientele need to be exposed to 8-15 times and that your marketing message needs to be consistent. Others say concentrate on 3-5 exposures to everyone and target more for those who you feel might be your best future customers who will buy the most of your products and or services.

Either way it will be difficult for you to find any one who professes to be a marketing expert, is involved in marketing a company or is currently a consult who would disagree the more you focus on your target market the better you message will be impressed upon you future customers.

And as a small business person, well you are probably saying, well that is just great but who is paying for all this. And that is the key, you need to get that message and your marketing out to as many people as possible with out diluting your message by focusing and hitting it hard. Remember this in 2006.