Many advertisers rely on ad words and PPC to get traffic - but is this really effective Internet advertising?

Fact is, while many pay per click campaigns do generate hits, conversion rates are disappointing.

On the other hand, articles submitted to article download sites, are a great way to get quality leads to your site quickly, and at a competitive price.

Effective Internet advertising is all about generating names that close and article viral marketing does just that.

Lets look at the advantages of article writing, and the way to write articles for maximum impact.

1. Quality Content, and Interested Leads for Your Website

People who read your articles and click on your resource box link are highly qualified prospects by the very nature of how they found your website. You havent looked for them with an advert - they have found you, making them hot leads for closing.

2. Trust

Your visitors are already pre-sold as you have given them quality information first, which they have read and digested, and they now want to know more.

When they visit your website, visitors will already know something about you and will enter your site with the attitude of looking at your products and services closely, i.e. you have already captured their attention.

3. A Short Cut to Top 10 listings

Because many of the download sites hold higher search rankings than your own site, due to their size and link count, your article has a better chance of getting a top slot on the search engine results pages.

4. Link Popularity

For effective Internet marketing over longer term, your website needs a large number of inbound links from other websites.

The more links you have leading to your website, from other sites, the greater the possibility is that your website will get high rankings from the major search engines.

Each link in, acts as a vote for the content of your site, and the more votes you have, the more search engines take notice of your site and its content.

Distributing articles helps you build link popularity, and traffic to your website.

5. Much More Effective than Paid Advertising

Articles will endear you to potential customers before they even visit your website. There is no better way to "pre-sell" your prospects than article marketing. An article lead is probably worth 10 clicks generated by pay per click advertising.

This makes for effective Internet advertising - remember its not just about numbers its about quality.

6. Viral Marketing the Key to Reaching a Bigger Audience

Many of the article download sites are watched keenly by other websites wanting quality information and there is a strong chance that they make take your articles for content on their own sites. Each of your articles carries a live hyperlink back to your site, so you have the opportunity to siphon off some of the visitors of every site that hosts your articles.

7. Viral Marketing Produces a Lead Flow for Years

This viral spreading of your articles increases your audience and lead flow all the time and can continue for years.

Paid Advertising V Articles

In terms of quality there is no contest here and articles win hands down.

Articles produce better quality leads, which are far hotter than leads that come from pay per click advertising.

When people know you have paid for the advert the name is not as well qualified or as hot as when you have given them valuable information, and have their trust BEFORE they even visit your website.

A Cost Effective Way of Generating Names that Close!

These names are the best quality names you can get and this is reflected in the closing rate and your bottom line profits. Add in the fact that it is a much more cost-effective way of advertising, and you have the perfect vehicle to produce quality names quickly and at a competitive cost.

Effective Internet marketing means getting quality names, that close at a competitive price and article distribution does just that.