Creating a brilliant and flashy looking web site is one thing, but, making it a magnet to drag people back to it is another. Its not just a case of advertising and driving traffic to your site its about holding people when they get to your site and just as importantly get them coming back again and again. The best business is repeat business. The best visitors are repeat visitors.

Here are just a few ways to keep people coming back and they may buy every time but the more they come back the more sales you will make.

One of the simplest ways is to give visitors free subscription to your e-zine. As almost every man and his dog are publishing an ezine nowadays, its so important to give something extra with the free subscription. You could offer a free gift, such a free report full of useful and up to date information or advertising when people subscribe.

Provide your visitors with free content. Your content will be more attractive to your visitors if it's up-to-date or original. Its a good idea to offer people the option to reprint the content in their ezine or web site. This is a very powerful tool as the resource box will advertise for new visitors as well as turning them into repeat visitors.

Offer a free online directory. Your directory could be full of interesting e-books, ezines, web sites etc. If people find your directory to be a valuable resource they will visit it over and over. As their trust in you grows they will visit other parts of your site.

This next one is a real magnet attracting tons of traffic; give your visitors a free e-book. In the book include your own and allow other people to give it away. If you don't want to or havent got the time to write one, you could ask other writers permission to use their articles.

Heres a killer blow you can strike with, hold free online classes or seminars. They could be held in your web site's chat room. The idea of "live" information will definitely entice people to visit your web site. You will become known as an expert on the topic.

Human nature makes us like anything thats a freebie!! So give visitors a free entry into your contest or sweepstakes. The prizes should be something of interest or value to your visitors. Most people who enter will continually revisit your web site to get the results.

Why not let visitors download free software. It could be freeware, shareware, demos etc. Imagine you could even turn part of your site into a free software directory. If you created the software, make sure to include your ad inside and then let other people give it away.

You could offer free online services or utilities from your web site. This can be anything from search engine submitting, copy writing proofreading, etc. You need to make sure that the service or utility will be helpful to your target audience.

Offer free consulting to your visitors. This you can do by offering your knowledge via e-mail or by telephone. As consulting fees can be very expensive this will be considered a huge value by your visitors and keep them coming back time after time.

Finally, consider creating an online club as part of your site. You could offer free membership to those who visit your site. For being a member you could give away a free members only ezine

Any or all of these methods will make your site a traffic magnet, most importantly a REPEAT TRAFFIC MAGNET.