Copyright (c) 2006 Christopher T Robinson

Now that you have built your site it is time to market it. However before you do this you will need to collect keywords and key phrases for it.

You can do this by using the free download at http://goodkeywords.com This tool will give you lots of good methods for collecting basic key words and key phrases for your site. For more keywords and phrases including niche ones you can go to http://wordtracker.com there is a nominal subscription fee. Here are a few ways to promote your website:

1. Search engines-this will be your 1st step in promoting your new website. It can take 4-12 weeks to be included in the Search engines so it is best to do this early. You can get pages of your website included sooner in Google by blogging at http://blogger.com and linking back to your website content. Optimize your website or get some help to do this. Use one of your keywords and key phrases and build a page of content around it.

2. Next start a Google Adwords campaign. This is especially useful if you have a niche or specialized market. Read all the information and tutorials that Google has before you make an account. Start with low bids and work up. When done correctly Google Adwords will bring you a good stream of highly targeted visitors. This promotion will bring traffic and often sales within hours to your site.

3. Linking is becoming more important than ever to get a good position in the search engines but there is a right way to do this and a wrong way. Always be sure you are linking to quality relevant sites and never partner with link farms. There are a few different types of linking. These are the most common.

o Exchanging links: Always remember to exchange links with quality websites that are complimentary to your business. o Back links, or sites that are linking in to your website. Encourage others to link to your site by having lots of good content and resources. Do blogs and article distribution to build back links. o Remember to interlink your website pages with anchor links using keywords or phrases.

4. Article distribution. Write or have written articles about your products services and industry and distribute them among online libraries, article banks and publications etc. you can do this manually, which is free but very time consuming. Or by software which will give you a limited range. Or by a good service which will give you more exposure.

This will give you a good start on building and marketing your lead generation site and you will over time gather an increasing number of leads. As you build more traffic to your site and improve your search engine position you will see more leads and gain customers. By this means you will have a solid base to build and develop your business.