If you were to ask 10 Internet Marketers what the most important skill is for a new marketer to develop, I would wager a guess that at least 9 of them would respond, "writing." After all, you can have an outstanding product, purchase the hottest advertising space online and hire an outstanding graphics designer. In the end, none of it is going to do you one iota of good if your sales letter bites the big one.

It's not enough to go to your favorite guru's site of the day and copy his technique. Not any more it isn't. Not only will someone recognize where your letter came from but the reality is, all that stuff has gotten old. For the most part, potential buyers don't even read their sales letters any more. If they buy the product, it's primarily because of the name behind it.

So, what's the answer? The second most important skill to develop for success: creativity. It is time to think outside the box, folks. You want your readers to be so drawn in by the information they have to drag themselves away from the copy to purchase the product. So, you do it the same way advertisers are doing it in every other medium. You entertain them. Tell them a story, give them a reason to buy from you. People love stories, they always have.

Think it doesn't work? You HAVE heard of the Rich Jerk, haven't you? You may hate him, you may love him but you can't deny his tactics haven't worked for him. If you want to really want to understand how to be as successful without copying the Rich Jerk's style, you should check out first ebook in The Guru's Apprentice series: "How the Jerk Got Rich" at http://www.guru-apprentice.com

This cutting edge report analyzes the Rich Jerk's principles and shows you how to use advanced subliminal techniques to write a sales page that sells. Don't be a copycat -- be creative!